The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Squares
Agency: ponce buenos aires / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Rewind City
Agency: Publicis Conseil / PARIS
Client: Orange Category: Consumer Television / Over :30 - Single - max. :90
Oscar- Bad Listener
Agency: Wieden + Kennedy / Amsterdam
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
LeBron 6 - Chalk
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Fate
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Enjoy the Everyday
Agency: DDB / London
Client: Volkswagen Category: Consumer Television / Over :30 - Single - max. :90
DANCING CAT
Agency: Abbott Mead Vickers BBDO / London
Client: ROYAL MAIL Category: Consumer Television / Under $80K Budget - Single
Bush
Agency: Advico Young & Rubicam / Zurich
Client: Sonntags Zeitung Category: Consumer Television / Under $80K Budget - Single
Microwave
Agency: Droga5 / New York
Client: TracFone Category: Consumer Television / Under $80K Budget - Single
SONY ERICSSON WALKMAN
Agency: McCann Erickson Colombia / Bogota
Client: SONY ERICSSON Category: Consumer Television / Under $80K Budget - Single
Get It On
Agency: Superfad / New York
Client: Durex Category: Consumer Television / Under $80K Budget - Single
Award:
2009 Advertising Merit Award
Agency:
ponce buenos aires / Buenos Aires
Client:
Unilever
Title:
Squares
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09344T
Award:
2009 Advertising Merit Award
Agency:
Publicis Conseil / PARIS
Client:
Orange
Title:
Rewind City
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09345T
Award:
2009 Advertising Merit Award
Agency:
Wieden + Kennedy / Amsterdam
Client:
Nike
Title:
Oscar- Bad Listener
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09347T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
LeBron 6 - Chalk
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09348T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Fate
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09349T
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Volkswagen
Title:
Enjoy the Everyday
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09350T
Award:
2009 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
ROYAL MAIL
Title:
DANCING CAT
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
09397T
Award:
2009 Advertising Merit Award
Agency:
Advico Young & Rubicam / Zurich
Client:
Sonntags Zeitung
Title:
Bush
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
09398T
Award:
2009 Advertising Merit Award
Agency:
Droga5 / New York
Client:
TracFone
Title:
Microwave
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
09399T
Award:
2009 Advertising Merit Award
Agency:
McCann Erickson Colombia / Bogota
Client:
SONY ERICSSON
Title:
SONY ERICSSON WALKMAN
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
09400T